The Life of Talented People Essay Example | Topics and Well Written Essays - 1750 words

The Life of Talented People - Essay Example The aim of the online marketing is to achieve as many views as possible to the site. In this regard, the YouTube channel for the musician must be interlinked with all online communities and sites. Therefore a Facebook page for James Morrison will be created and linked to the Twitter following and the YouTube channel through hyperlinks. The online pages and sites for the must be properly designed in order to achieve attractiveness, user-friendliness, and effectiveness in navigation. In this regard, attractive photos of the artist, especially during performances, must be included on the online sites. More importantly, the music videos of the artists must be provided with links to allow views to access them with ease. The Daily Mail (2011, p. 36) illustrates that online marketing of music must ensure that the works of the artist are easily accessible by the audience so that the popularity of the artist within the market will grow significantly. Furthermore, James Morrison’s websi tes and likes will be updated regularly so that current and relevant information on new releases, performances and collaborations are availed to the music market. What is to be given priority is the relevance of the information of the sites. The information on the artist must be interesting to avoid a situation where viewers of the site get bored with the site.Management of Recording DealsSexton, McClure & de Hart (2002, p. 440) point out that one of the most important roles of art managers is making deals with Record Labels or producers. important roles of art managers are making deals with Record Labels or producers. The music business of the artist must be controlled by the artist manager which includes making proper deals with must producers at the right time.