Tuesday, December 31, 2019

High School Grades Dont Always Accurately Reflect Your Ability

A college interview can justify aspects of your academic performance that are not reflective of your true academic ability. Use this opportunity to your benefit and secure a spot at the college of your dreams. When to Explain a Weak Grade Some college interview questions provide you with an opportunity to explain bad grades in your academic record. Most colleges have holistic admissions processes, meaning that they want to get to know you as a person outside of grades and test scores. Your interviewer knows that you are only human and that certain circumstances can affect performance but there is a time and place for making these justifications. Dont hesitate to spell out extenuating circumstances out of your control that influenced a bad grade. Many events can affect grades: Your parents divorced, a close friend or family member died, you were hospitalized, or other serious events.  These are perfectly rational substantiations. That said, dont succumb to whining or grade lawyering. If you have mostly As, you do not need to come up with an excuse for one B and you should never blame others for your academic performance. Complaining about a teacher that didnt give you an A will not make you seem like a reasonable and grounded prospective student. Your missteps are your own and interviewers will be more impressed by humility than over-confidence. Responses to Avoid When asked to justify poor grades, there are certain answers that will only make the situation work. Avoid the following examples that would leave a bad impression on your interviewer rather than bring context and understanding to your grades. Poor responses to the question, Can you explain this grade? include: Im very good at math but my teacher didnt like me. Thats why I got a C.  This response suggests that you lack maturity—no admissions officer will believe that a teacher is that biased and unprofessional and they will think you arent telling the truth. Even if a teacher didnt like you, dont highlight this in a college interviewer and call attention to your unlikable qualities.I worked really hard, so I dont know why my grades werent higher. This response makes you sound clueless and aloof. Students who truly dont understand low grades are not attractive to a college because this shows that they are not prepared to learn from mistakes. Successful students identify what went wrong and work to correct it.I would have put more effort into my classes but I was too busy with my job and/or sports. This response may be honest but it is far from shrewd. Having hobbies and interests outside of class is a positive quality but successful college students have strong time management skill s and prioritize academics above everything. Good Interview Question Responses There are many ways to leave a positive impression when your record and abilities are called into question. In general, take ownership of your grades and justify them only if the extenuating circumstances are legitimate. The following responses would be appropriate answers to the question, Can you explain this grade?: My parents got divorced at the beginning of my sophomore year and Im afraid I was too distracted to put forth my best effort at school. This justification is fair. Big upheavals at home—divorce, death, abuse, frequent moves—can make it difficult to perform at school. Your interviewer will want to know about domestic issues that are represented in your grades and hear how you managed them. Ideally, your academic record shows that a dip in grades was short-lived and you got back on your feet.I had surgery in 9th grade and was on a lot of pain medications. Serious illness or surgery is almost guaranteed to disrupt your academics and this is definitely worth noting. Make sure you are talking only about serious health issues and searching for understanding rather than pity.My record accurately reflects my effort. I didnt work as hard as I should have in 9th grade but by 10th grade, I figured out how to be a successful student. The honesty of this response will do well with a dmissions officers. Some students learn how to succeed before others and there is nothing wrong with this—it shows that you worked harder to triumph. In general, colleges will be just as pleased with upward trends as four years of repeated success.

Monday, December 23, 2019

Essay It is Time to Eliminate School Violence - 800 Words

It is Time to Eliminate School Violence The mix has become appallingly predictable: volcanic anger, no one to turn to, and readily available firearms. Result: dead and wounded students, teachers, and faculty at schools in all parts of our nation. Violence in our schools, whether it involves threats, fistfights, knives, or firearms, is unnecessary and intolerable. Children deserve a safe setting to learn in. Teachers and staff deserve a safe place to work in. Communities deserve safe schools that educate kids and help keep neighborhoods safer. For some schools, violence may be a minor issue; for others, it may be a daily concern. The threat of violence can keep students away from school, prevent them from going to after-school†¦show more content†¦They should also be reviewed in each class so that every student is aware of their existence and the consequences of violating any rules. School administrators and teachers should ensure that the codes are implemented consistently and firmly but also fairly. Schoo ls should establish counseling programs for students, and assure that students do indeed have access to their counselors. The average high school counselor has between 350-400 students to advise. Needless to say, students are lucky to see their counselor once during a school year, usually when it is effectively counsel the students in the school and to ensure that students have access to their assigned counselor on a regular basis, counselors should be assigned no more than 125-150 students per school year. Counselors should also be relieved of all clerical and other noncounseling responsibilities. Another form of counseling is the widespread use of conflict resolution strategies to defuse potentially violent situations and to persuade those involved to use nonviolent means to resolve their differences. Schools that have adopted conflict resolution strategies are trying to teach young people new ways of channeling their anger into constructive, nonviolent responses to conflict. As a means of addressing violence, conflict resolution programs in schools start by identifying a core group of student leaders in the school. ThisShow MoreRelatedSchool Uniforms Should Not Be Mandatory847 Words   |  4 PagesSchool systems have debated for years if they should make school uniforms mandatory for all students. Some parents do not want school systems to mandate uniforms due to pressure from their children to be able to maintain their individuality through clothing, while other parents prefer uniforms to reduce spending money on name brand school clothes and to minimize associations with gangs. 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Sunday, December 15, 2019

Enter the Void Film Review Free Essays

Enter If You Must A testament of cinematic genius, a daring and psychedelic composition, an adventure through reality and the afterlife: Enter the Void is unlike any movie one has seen or probably will see in the future. Written and directed by the Frenchman Gaspar Noe, Enter the Void is a complex film that constantly experiments with the director’s unique visual style. Enter the Void follows the tragic story of a young American drug dealer, Oscar, as he struggles to survive in the neon-lit and chaotic streets of Tokyo. We will write a custom essay sample on Enter the Void Film Review or any similar topic only for you Order Now Early in the film, Oscar is shot and killed in a drug bust gone wrong. The rest of the film is captured from the perspective of Oscar’s spirit, as he revisits important moments of his past and watches over his loved ones. Enter the Void challenges all theories about life and death, explores the world of drugs and sex, and reaffirms the true value of a brother and sister relationship. However, what makes Enter the Void especially distinct is that the camera only shoots through the first-person perspective of Oscar, as we watch everything through his eyes. Noe’s commitment to presenting the whole film through Oscar’s perspective dates back to films such as Robert Montgomery’s Lady in the Lake. Noe is able to effectively bring the audience into Oscar’s conscience with this camera technique, and the detail makes the film all a more fascinating experience. Throughout the film, Noe consciously alters the POV-style of the camera to represent different stages of the character’s life. When Oscar is alive, the camera is strictly through his viewpoint, and we are reminded he is alive from his eyes blinking on the screen. This POV-style allows us to get to know Oscar on a very personal level, as his every action and thoughts are always seen by the audience from a perspective they are used to seeing their own life from. When Oscar dies, Noe changes the camera to an over-the-shoulder shot, and all we can see is the back of Oscar’s head. This POV-style allows the audience to revisit moments of Oscar’s past from a different perspective, one that is uninviting, but it also allows the audience to finally be able to care for a character who they can see visibly. Eventually, Noe removes Oscar’s silhouette from view, and the camera hovers like a ghost over Tokyo in a fantastic out-of-body visual display. The swooping and soaring camerawork perfectly transcribes the feeling of Oscar’s spirit flying through the luorescent lights and towering skyscrapers on the Tokyo skyline. There is a dreamlike quality to this camera view, and Noe masterfully mesmerizes the audience with a psychedelic display of colors, lights, and movement. The different POV-styles of the camera are definitely an important tool that constantly reminds the audience what stage they are following Oscar in: Life, dea th, or in his memories. Without a doubt, Enter the Void courageously experiments with camera perspective, and Noe is able to create an exciting visual experience for the audience, while telling his story in a non-traditional manner. Enter the Void is not only remarkable for its daring first-person perspective camera work, but Gaspar Noe’s brilliant use of computer-generated imagery allows him to visually synthesize the sex, drugs, and violence of this film, into a complex masterpiece. Noe is able to create a visual beauty and sense of spirituality through the help of computer-generated imagery, even allowing the audience to share Oscar’s experience hallucinating after smoking DMT. Noe experimented with hallucinogens in his youth, and his experiences had a profound influence on the visuals in Enter the Void. He would often reference paintings, photographs, music videos, and other films in order to describe his psychedelic experiences to his design team. As Oscar starts his trip, the screen transforms into a collage of brightly lit shapes and colors. The elaborate designs and images incorporate the audience into Oscar’s character, a lost and troubled youth, and we experience his thoughts and viewpoint first hand. Noe experiments with a new language of film, as the various textures and morphing images he uses are essential in achieving a 3D feeling without any glasses. Noe constantly breaks from the typical conventions of film, as he simultaneously combines experimental visuals with obscure POV-styles. When filming the camera shots hovering over Tokyo, Noe combined studio scenes, helicopter shots, and computer-generated imagery into one so the audience could not tell them apart. The dreamlike world of Enter the Void was achieved by accentuating the neon lights, reflections, and dark areas of Tokyo. Noe even experimented with motion blur, chromatic aberration, and focus effects to create the mysterious flickers that add to Tokyo’s sleazy psychedelic environment at night. Noe’s visuals and unique storytelling methods definitely show similarities to his favorite film, 2001: A Space Odyssey. The light corridor scene in 2001: A Space Odyssey clearly influenced Gaspar Noe, as Noe re-creates the same feelings of amazement and mystery that come from special effects, camera movement, and lighting. Noe’s work has also been compared to Austrian filmmaker Michael Haneke, as they both have created experimental works that distort the formal elements of film, often in a frustrating, cruel, and provocative way. Enter the Void is effectively able to draw the audience into the film through personal relationships with the characters, but it is the film’s fascinating use of visuals and CGI that makes it hold meaning with the audience on a spiritually mesmerizing level. Overall, Enter the Void is a phenomenal work that recognizes the experimental side of film, as it combines an unconventional plot, daring POV-styles, and outstanding computer-generated imagery. Gaspar Noe masterfully combines digital effects with unique cinematic techniques, and as a result Enter the Void is a mind-altering experience that constantly challenges our theories on life, death, and the spiritual. Noe breaks away from the usual conventions of film, and this gives him the freedom to embrace his creativity, and follow his true passions. Enter the Void will surely take one on a captivating journey through hell and back, but more importantly it will open one’s eyes to how a director can expand the possibilities of film. How to cite Enter the Void Film Review, Papers

Saturday, December 7, 2019

Professional Issues Human Ethical Decisions

Question: Discuss about the Professional Issues for Human Ethical Decisions. Answer: Introduction To assign a specific set of moral codes is difficult in the area of computer technology as it is of constantly changing nature, but it is a necessity too. The ethical problems related to computing create a whole new set of it and are unique unto it. Such as, phenomenon of data theft and hacking, using computer to commit fraud, disputed rights to products, theft of software, unauthorized use of hardware, degradation of work, making false claims for computers and sabotage in the form of viruses and many more which gives rise to ethical questions as Is it really a stealing crime to copy ones software or Does the data is really an intolerable invasion of privacy stored on an individuals computer system (Aaronson Reeves 2012). These types of questions demands that there should be a proper organized set of principles related to ethics in computing especially in professional organizations, otherwise these grey areas may turn completely black. As future information security personnel one must know his ethical and legal responsibilities because breaching it could lead the one into serious troubles. Ethics are fixed moral attitudes or customs of a particular organization except some which are universal such as theft, murder, assault etc. This assignment is going to analyse three case studies which are Diane the consultant, Max in the state government department and The HCI consultant to interpret what factors have been breached and what is the legal and respective action could be taken against someone in that case. It will determine this on the basis of these factors- Legal factors, professional factors, Employment and Social factors, Personal Factors and Intrinsic factors (Fukukawa Moon 2014). Analysis Facts and Events Category Breach of Agreement Legal Factor Threat to Computers Legal Factor Fraud with Access Devices Legal Factor Intellectual Property Theft Legal Factor Piracy Theft Legal Factor Copyright Theft Legal Factor Weak Security Professional Factor Confidentiality Professional Factor Contract Obligation Professional Factor patent infringement Professional Factor Business owner Employment and Social factor Designing DBMS Employment and Social factor Risks and Justification Employment and Social factor Access Provided Employment and Social factor Remedial Programs Employment and Social factor Evaluation Contract Employment and Social factor Successful Personal Factor Own Set Up Personal Factor Pressure Personal Factor and Employment and Social Factor Strength Personal Factor Obligation Personal Factor Feeling Towards Insecurity Intrinsic Factor Work Completion Intrinsic Factor Business Owner Intrinsic Factor Awareness Intrinsic Factor Website Evaluator Intrinsic Factor Legal Factors Breach of the Contract- I have taken this factor into account because of two reasons first in the case study Diane the consultant Diane is confused that she should continue with the project by manufacturing weak secured system or not. Is she decides not to continue with it then there will be a breach in the contract though her desires are genuine for both company with which the project has been signed and for her company as it may affect her reputation. The other reason to take this factor is because as in case study The HCI consultant has already in an evaluation contract with Company A but because of patent infringement she do not want to continue with the evaluation which leads to breach of the contract. Threat to Computers: This is a legal factor under Computer Fraud and Abuse Act 1986, also known as Fraud and Related Activity in Connection with Computers (18 USC 1030). If Diane continues with the project and develop less secured system as desired by higher members of her client company, she is aware of the fact that it imposes threat to computers as hackers could anytime steal the information. Fraud with Accessed Device: This formularizes and defines law to counter threats from counterfeit access devices like electronic or mobile serial numbers, telecom equipment, credit cards, ID cards and equipment that creates them. In the case study Max in the State Government Department, Max has been given rights to access all the files in agencys mainframe computers which includes clients identity and Max could misuse it for his own good. Intellectual Property Theft: In case study Max in the State Government Department when max downloaded the clients information file to his personal computer in office and then transferred it to the USB stick, he committed an intellectual property theft, although his intention was just to complete the assigned work but theft was committed under law as intellectual property theft amends criminal and copyright statues to deliver better copyright protection and penalties for electronic copyright infringement. Also, HCI consultant found out that the software she has been asked to evaluate contains a GUI already patented by Company B, which clearly shows that Intellectual Property Theft has been committed. Piracy Theft: If HCI consultant continues with the evaluation process for company A then she commits piracy theft for the GUI already patented by Company B. Copyright Theft: Copyright Act of 1976Update to Australian Copyright Law (17 USC). Max was working with original identities of clients and he copied down the data onto his computer for further transfers without any permission from state government or his superiors. This was a breach of copyright law. Professional Factors Weak Security issue has been selected as a professional factor as the CEO and other top management of the client company is adamant to keep the cost low while they are ready for weak secured system. While Diane is confused as she dont want to create it as it could impact her repute, so may be Diane provides full secured system at the same cost. Could this be a reason CEO didnt agree to extend costs as he knew that Diane will not manufacture less secures system for her own good. The other professional factor is confidentiality; Max was assigned the work which was very confidential as he has access to everything on agencys mainframe computer, if max decides to exchange the information rivals party who can use it against state government, the confidentiality is lost. Professional Contract Obligation: The HCI Consultant is in an evaluation contract with the company A and if she decides to not to work with the project and inform company B about the same she will breach the contract with Company A. Professional Patent Infringement: Company B has a patent over the GUI which was originally developed by them. Now Company A wants to copy the same GUI even without the knowledge of Company B, Hence this is proper objection to the law of Patent Infringement. Employment and Social Factors Diane, using her experience and knowledge started a business which offered employment to many of the citizens. Being a faithful citizen to her country, Diane made her business successful in just three years and contributed to the society. Although CEO are forcing Diane to construct DBMS design less secured but Diane feels that this is not at all ethical and may harm her society in any way, Being refused many times she is still thinking about how to convince CEO or should cancel contract but she is not ready to make weak secures DBMS design as it will contain all the confidential information. Diane has made several attempts to make CEO of the client company understand the risks of the less secured Database, which could be hacked anytime by the rivals or whosoever is against them and also presented many other justifications, but CEO is not getting convinced. Diane is confused whether she should continue with the project or not as it could harm the society and company as well. Max was pressurised by the higher management to complete the project given to him in the given deadline which became impossible for him as the time was less and this led to the unprofessional and unethical act of disobliging copyright act of Australian law. As the company in which Max works administers remedial programs for alcoholism and drug abuse, he has been given a high responsible task to work upon, because in case he didnt clearly research then an important program could be cancelled and unimportant may survive which could be a threat to the organization. The HCI consultant will be cheating Company B if does not cancels his contract with company A to work upon the same GUI as patented by company B, the former employer of the HCI consultant. And if she informs company B about it than it is a breach of contract with company A. Personal Factors Diane is successfully running her consulting business, which she started just three years back. This is a personal factor as Diane became successful in very less time and she is very careful towards her business and reputation as we have seen that she is very confused and not willing to take projects with weak security. Instead of getting employed by some other company Diane chose to be self-employed and provide employment to others so she created her own set-up of consulting business. Company As pressure on the HCI consultant to evaluate contract which was resulting in patent infringement was disturbing her. She was discerning to inform Company B about the patent infringement thinking it is as her obligation for company B but was not sure. The HCI consultant was hired for the evaluation task based on her strengths of her prior experience with e-commerce websites evaluation. The work involved assessing training requirements which needed lots of knowledge about the same. Hence, the strength because of which HCI consultant was hired is a personal factor. The consultant was feeling obligatory towards company B to inform about the patent infringement although she was not the part of company B anymore. Even if she has evaluated company As project there was nothing legal which could have bothered her, but company A, still she was feeling responsibility is a personal factor here. Intrinsic Factors As discussed above also Diane was not sure and confused about she should start the project or not for that client company. Diane was insecure that it could be harmful for the client and his organization. This depicts an intrinsic behaviour of Diane as she could have started to produce less secured system not worrying about the client and thinking about her profit from the project. Max was given a tight deadline to submit the project, though he committed a theft by copying the data into his personal USB and took home but he did this to complete work on time and worked over weekend despite a holiday which shows the dedication of work inside him and hence an intrinsic factor. Diane was the owner of consulting business and started this company on her own which makes her an entrepreneur in her field of work. The HCI consultant became aware of the fact that the software she has been asked to evaluate is patented which shows her awareness that she was able to depict the plagiarism company A has committed in her first attempt. Being a website evaluator needs extensive experience in evaluating GUIs and websites, The HCI consultant was hired for this work because of her intrinsic factor. Prioritisation Factor Related Issue Intellectual Property Theft Downloading personal information of companys clients without informing them. Using other companys patent work without confirmation Breach of Agreement Due to patent rights of software with company B, HCI consultant wants to breach the contract with company A. If Diane decides not to start clients project she will breach the agreement. Copyright Theft Max transferred clients confidential data to his personal USB and forget it at home which could be copied by anyone if found. Piracy Theft Company A committed piracy by using GUI of company B illegally Threat to Computers If Diane agrees to build system with weak security it is vulnerable to threats. Fraud with Access Devices Max was rights to access all the files in agencys mainframe computers and he copied it which he may use in future to commit frauds. Patent Infringement Company A copied the same GUI even without the knowledge of Company B who had a patent over it. Confidentiality Max copied confidential data to his personal USB which is objection of confidentiality rules. Contract Obligation HCI consultant is in a contract with company A for which she has a responsibility but do not wish to complete it because of loyalty towards previous employer Weak Security CEO and other management leaders are adamant to weak secured system while they knew this is not safe and good. Is there any professional reason behind it? Risks and Justification Diane made several attempts to inform the client about the risks associated with the project and provides many justifications. Evaluation Contract HCI consultant is in a contract with company A which if does not completes will result in a breach Remedial Programs Effective remedial programs for drugs and alcohol abuse will be a great help for the society and Max has been asked to select appropriate. Access Provided Max was provided access to all the confidential data about clients and all the programs company works upon which was highly valuable. Business Owner Diane, using her experience and knowledge started a business which offered employment to many of the citizens. Designing DBMS DBMS design will contain all the confidential information and need to be kept secure. Obligation The consultant was feeling obligatory towards company B to inform about the patent infringement although she was not the part of company B anymore. Strength The HCI consultant was hired for the evaluation task based on her strengths of her prior experience with e-commerce websites evaluation. Pressure Company As pressure on the HCI consultant to evaluate contract which was resulting in patent infringement was disturbing her. Own Set up Diane chose to be self-employed and provide employment to others. Successful Diane is successfully running her consulting business, which she started just three years back. Awareness HCI consultant was able to depict the plagiarism company A has committed in her first attempt. Feeling towards Insecurity Diane was insecure that weak secured system could be harmful for the client and his organization. Work Completion Max shown a dedication towards work completion. Website Evaluator Website evaluator needs extensive experience. Decision The all three case studies has been thoroughly analysed and different important moral, social, ethical factor have been drawn from them. As the infringement of patent rights have more weightage over contract breach, HCI consultant should think over it and must acknowledge the company A about patented GUI present in their software. If the company agrees to cancel contract themselves it is good for her otherwise she could simply inform company B about the same. Diane should refuse to build the system as requested because it will affect many important things such as repute of her company, threat to the society and also, if CEO is under false impression that Diane would build the strong secured system in the less cost, they will understood the norms of the company and might agree to pay extra as they need the work to be done. If one of the project is lost from Dianes hands she could get many more but if reputation and goodwill lost it will take years to build it up again. Max must inform his superiors about downloading the data to USB device and taking home, as in case someone has copied the data from USB when he forget it at home and might use it for some frauds or spoiling the name of the state government, Max could be in a big danger. Discussion Principles of being politically right, morally right, professionally right and so on are very much necessity in organizations as they help an employee and employer to make ethical decisions for the company. We have analysed three case studies in this paper and each one of it has one or more important factors, such as, for Diane her first priority was reputation of her company and not money. She was even worried for Client Company which could be harmed if weak secured system was manufactured which shows the honesty for ethics in her and this could be the factor she was successful in very less time. Awareness seen in the HCI consultant regarding piracy has been very efficient and if an employee wants to be successful in career than he/she must be aware of every situation facing at workplace and should follow ethics. I have prioritised intellectual property theft as number one because breaching the contract for good reasons will only harm the employee but ethics will be saved and may be the company agrees to what is advised by the employee but in case this has been second priority than Diane must have agreed for less secured system which would in turn may harm countless individuals. Also, patent infringement has been given priority over contract breach as if HCI consultant agrees to carry on with the project with company A and afterwards company B finds about it, in that case company B can launch an FIR against company A which would impact the whole organization and its employees. Hence, it is better to breach the contract at this point instead of its harmful consequences later. In Intrinsic factors Obligation has been kept on the highest priority because every other factor is helping the individual itself while this factor if harming the individual but benefiting many others as when consultant will breach the contract she might lose her job, or in any case she will lose the contract which will harm her financially but this is for the good of others, hence at top priority. Conclusion The obligation of organization management to make decisions and take actions that will enhance the welfare and interests of society as well as the organization can only be fulfilled if ethics are followed. It is clear from the approaches that individual moral development is necessary at some times to make the ethical decisions while generally most of the times it will be beneficial to use cultural values of the organization (Aaronson, S., Reeves, J. 2012). Heroes give good examples that can either help or disprove moral choice making. Society is by all account not the only part of an association that impacts morals; however it is a real drive on the grounds that it characterizes organization values. Different parts of the association, for example, unequivocal guidelines and arrangements, the prize framework, the degree to which the organization nurtures its kin, the choice framework, attention on lawful and expert benchmarks, and initiative and choice courses of action, can have an effect on moral qualities and director choice making. References Aaronson, S., Reeves, J. (2012). Corporate responsibility in the global village: The role of public policy. Washington, D.C.: National Policy Association. Aguilera, R.V., C. Williams, Conley, J., D. Rupp. (2016). Corporate Governance and Corporate Social Responsibility, A Comparative Analysis of the U.K. and the U.S. Corporate Governance: An International Review, 14(3): 147-157. Fukukawa, K Moon, J. (2014). A Japanese model of corporate social responsibility? A study of website reporting, Journal of Corporate Citizenship, 16:45-60.

Friday, November 29, 2019

UPS Solutions Essay Example

UPS Solutions Paper What kind of Information and Services does the website provide for individuals, Small Business and Large Business? List these services. LIPS Trade Direct or Automated Shipment Processing. Explain how you or your business would benefit from the service. LIPS provides lot of services where the individuals, small businesses or large businesses benefit from their services. UPS delivers packages like mails and other documents to people and organization all around the world. LIPS through website provides the following services indicated below for the individuals, small and large businesses. Information about shipping of parcels ;LIPS Trade Direct (Air, Ocean, Cross Border) ;Tracking Freight (Air, Ocean, Ground) ; Store locations Individuals The website provides lot of information and services that are useful for the individuals when they want to ship their mails, packages across the country or worldwide. For example if an individual wants to deliver a parcel immediately without going to UPS and this ovule be the right solution for the individual to use the website. Individuals can create a shipment, calculate time and cost, schedule a pickup and find the UPS locations nearby. We will write a custom essay sample on UPS Solutions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on UPS Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on UPS Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Individuals can do this by using the computer as well as with the mobile phone. LIPS allows the individuals o track their shipment by various means by using the track by number, track by reference, and track by email and by SMS tracking. It allows the customers to track on real time basis by using the website. Small and Large Businesses. 2. Go to the Business Solution portion of the LIPS website. Browse the LIPS business solutions by category (such as shipment delivery, returns or international trade) and write a description of all the services LIPS offered for the categories. UPS Returns Manage Returns Better and Improve Customer Experience Turn your returns process into a competitive advantage with the help of an industry leaderserve your customers better and create value with streamlined returns management and reverse logistics through SIPS, With UPS Returns, you gain greater control and visibility, so youre never surprised by an incoming return shipment. That perspective can increase your efficiency, let you react more quickly, and positively impact your bottom line. Your customers expect reliable returns, and meeting their needs can increase their loyalty to your business. LIPS Returns can help you: ; Ensure compliance by controlling speed and cost of inbound shipments ; Minimizes mistaken return shipments to the wrong warehouses or repair centers ; Create and deliver commercial invoices with return labels to international customers ; Forecast volume and adjust staffing around inbound returns ; Link shipment information directly into your customer service or warehouse operations ; Maximize fast recovery of high-value goods, before they become obsolete ; Your company is not billed for the transportation off Returns package until it is delivered. Shipping Packages Four Easy Steps to Preparing your Package It can be exciting when you receive a package, but disappointing it the contents re in less than perfect shape, Well show you how to properly box contents and label packages when you ship so your package contents arrive in good condition. Follow these four steps: ; Choose a box strong enough to hold the contents. That means it shouldnt have tears, rips, bends, or other damage. You can use your own box or UPS packaging supplies Ideally, youll want to use a new corrugated box. ; Select and use proper cushioning materials for package contents. Wrap items individually and surround them with bubble sheeting and recyclable or foam loose-fill materials. Content should not directly touch the inside of the shipping box. ; Securely seal your package. Use pressure-sensitive plastic or nylon reinforced tape thats at least 2 ninja. 08 CM wide. ;Properly label your package. Include full shipping instructions such as postal codes, apartment numbers or Other information that will help with delivery. LIPS online shipping can help you complete your label. Make sure to place the label on top of the package and remove any old labels or cross out old markings. Secure the label and avoid placing it on box seams or tape. International Services Reaching new customers and providers internationally is easier with an experienced global shipping expert like LIPS. Whether you need an economical shipping option or the fastest possible service for urgent shipments, we can provide a solution for international shipments of any size. Is Speed What You Need? For your shipments that need to arrive as quickly as possible, LIPS offers on-time express services, typically with options for morning or end of day delivery. Time in transit typically ranges from one to three days depending on the origin and destination countries. Need an Economical Solution? For less-urgent shipments, even those that require reliable, day-definite delivery, we have services that offer an excellent alternative for your Time in transit typically ranges from two to five days, depending on origin and destination. Making a good first impression is easy with world-class LIPS services working for you. Good impressions mean more clients in new markets for your business, and faster growth around the world. 3. Explain how the website helps UPS achieve some or all Of the strategic business objectives we describe. What would be the impact of UPS s business if this website. UPS Solutions Essay Example UPS Solutions Paper What kind of Information and Services does the website provide for individuals, Small Business and Large Business? List these services. LIPS Trade Direct or Automated Shipment Processing. Explain how you or your business would benefit from the service. LIPS provides lot of services where the individuals, small businesses or large businesses benefit from their services. UPS delivers packages like mails and other documents to people and organization all around the world. LIPS through website provides the following services indicated below for the individuals, small and large businesses. Information about shipping of parcels ;LIPS Trade Direct (Air, Ocean, Cross Border) ;Tracking Freight (Air, Ocean, Ground) ; Store locations Individuals The website provides lot of information and services that are useful for the individuals when they want to ship their mails, packages across the country or worldwide. For example if an individual wants to deliver a parcel immediately without going to UPS and this ovule be the right solution for the individual to use the website. Individuals can create a shipment, calculate time and cost, schedule a pickup and find the UPS locations nearby. We will write a custom essay sample on UPS Solutions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on UPS Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on UPS Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Individuals can do this by using the computer as well as with the mobile phone. LIPS allows the individuals o track their shipment by various means by using the track by number, track by reference, and track by email and by SMS tracking. It allows the customers to track on real time basis by using the website. Small and Large Businesses. 2. Go to the Business Solution portion of the LIPS website. Browse the LIPS business solutions by category (such as shipment delivery, returns or international trade) and write a description of all the services LIPS offered for the categories. UPS Returns Manage Returns Better and Improve Customer Experience Turn your returns process into a competitive advantage with the help of an industry leaderserve your customers better and create value with streamlined returns management and reverse logistics through SIPS, With UPS Returns, you gain greater control and visibility, so youre never surprised by an incoming return shipment. That perspective can increase your efficiency, let you react more quickly, and positively impact your bottom line. Your customers expect reliable returns, and meeting their needs can increase their loyalty to your business. LIPS Returns can help you: ; Ensure compliance by controlling speed and cost of inbound shipments ; Minimizes mistaken return shipments to the wrong warehouses or repair centers ; Create and deliver commercial invoices with return labels to international customers ; Forecast volume and adjust staffing around inbound returns ; Link shipment information directly into your customer service or warehouse operations ; Maximize fast recovery of high-value goods, before they become obsolete ; Your company is not billed for the transportation off Returns package until it is delivered. Shipping Packages Four Easy Steps to Preparing your Package It can be exciting when you receive a package, but disappointing it the contents re in less than perfect shape, Well show you how to properly box contents and label packages when you ship so your package contents arrive in good condition. Follow these four steps: ; Choose a box strong enough to hold the contents. That means it shouldnt have tears, rips, bends, or other damage. You can use your own box or UPS packaging supplies Ideally, youll want to use a new corrugated box. ; Select and use proper cushioning materials for package contents. Wrap items individually and surround them with bubble sheeting and recyclable or foam loose-fill materials. Content should not directly touch the inside of the shipping box. ; Securely seal your package. Use pressure-sensitive plastic or nylon reinforced tape thats at least 2 ninja. 08 CM wide. ;Properly label your package. Include full shipping instructions such as postal codes, apartment numbers or Other information that will help with delivery. LIPS online shipping can help you complete your label. Make sure to place the label on top of the package and remove any old labels or cross out old markings. Secure the label and avoid placing it on box seams or tape. International Services Reaching new customers and providers internationally is easier with an experienced global shipping expert like LIPS. Whether you need an economical shipping option or the fastest possible service for urgent shipments, we can provide a solution for international shipments of any size. Is Speed What You Need? For your shipments that need to arrive as quickly as possible, LIPS offers on-time express services, typically with options for morning or end of day delivery. Time in transit typically ranges from one to three days depending on the origin and destination countries. Need an Economical Solution? For less-urgent shipments, even those that require reliable, day-definite delivery, we have services that offer an excellent alternative for your Time in transit typically ranges from two to five days, depending on origin and destination. Making a good first impression is easy with world-class LIPS services working for you. Good impressions mean more clients in new markets for your business, and faster growth around the world. 3. Explain how the website helps UPS achieve some or all Of the strategic business objectives we describe. What would be the impact of UPS s business if this website.

Monday, November 25, 2019

A Discussion on the Effects of Geography Climate on Arab Seafaring

A Discussion on the Effects of Geography Climate on Arab Seafaring The assigned reading demonstrates how history is filled with various accounts of man’s conquest at the sea. Through the act of piercing together various evidentiary accounts dating back to prehistoric times, the reading brings into the limelight some of the factors that came into play to favor the development of sailing in the Arabian shores and beyond. The present paper relies on the reading to demonstrate how geography and climate favored the development of Arab seafaring.Advertising We will write a custom essay sample on A Discussion on the Effects of Geography Climate on Arab Seafaring specifically for you for only $16.05 $11/page Learn More In terms of geographical orientation, it can be argued that Arab seafaring benefited a great deal by virtue of the Arabian physical location at the crossroads of important commerce routes that not only necessitated oriental trade with the Mediterranean world, but also ensured easy flow of goods via the Arabia n Peninsula, the Gulf of Suez and the Persian Gulf. It is clear from the reading that owing to its physical location at the epicenter of these natural waterways, that Arabian commerce with neighboring countries was invited to the west by the long shores of Northeast Africa and to the Northeast by the long shores of Iran. Additionally, owing to its physical location, the Arab world was in direct contact with some of the most ancient centers of wealth and civilization, including Egypt, Iran and Mesopotamia, implying that more commerce passed its way as goods were being transported from these centers to far away countries such as China and India. Wares from China and India also passed through the Arab world into these centers because Arabs had easy access to the Indian Ocean and the Mediterranean. The Arab world also benefitted substantially from the Red Sea, the Nile, the Euphrates and the Tigris, which were natural channels that could be used for through traffic of goods between the Mediterranean basin and Eastern Asia. These geographical factors favored the development and growth of Arab seafaring. In terms of climate, it can be argued that Arab seafaring benefited a great deal from the monsoon winds which, according to the reading, assisted voyages both to Africa and to India. However, it should be noted that Arab ships could not stand the vigor of the southwest monsoon winds which started in July and terminated in October due to the fact that the boats were made of skins and hollowed coconut trunks, not mentioning that they were sewn with stitches of coconut fiber instead of being secured with large iron nails as was the case with Greek ships.Advertising Looking for essay on geography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, it is imperative to mention that the Persian Gulf not only lacked craftsmen to build strong ships but the area produced little suitable timber for shipbuilding, nec essitating Arab seafarers to build their boats from coconut trunks that could easily fall apart in high seas. Consequently, owing to the unstable shape of the Arab ships as explained above, the reading suggests that Arab seafarers used the northeast monsoon to sail to countries such as India as it was not as vigorous as the southwest monsoon. All the same, it is evident that Arab seafarers benefitted a great deal from the monsoon winds as they later employed the services of the Phoenicians to build strong ships from timber fetched from Nineveh. These new ships could withstand the strong southwest monsoon winds to directly sail from Arabia to India and then return in winter using the northeast monsoon winds.

Friday, November 22, 2019

Biblical HERMENEUTICS ASSIGNMENT Essay Example | Topics and Well Written Essays - 2000 words

Biblical HERMENEUTICS ASSIGNMENT - Essay Example This focus leads into the fact that followers must recognize that Jesus is a divine messenger or intermediary between people and God, and not God himself; this emphasis is particularly strong in the Gospel of John, in which John continues to assert that Jesus is the dutiful son of the father, and not the father himself. Finally, reading the Gospels requires an understanding of salvation and the kingdom of heaven which, through Jesus’ sacrifice, is granted to all those followers who live in faith and love of Jesus’ words, as embodied through the Gospels.4 Recognizing these strategies for reading the Gospels will enable the follower to fully internalize the truthful words of Jesus in a fashion that Jesus intended, rather than through a skewed understanding of his message. Although it is difficult to pinpoint the exact date when the Gospels were written, New Testament scholars argue that the literature in the Book were written at the end of the first and the beginning of t he second century, during the Hellinistic period, when the Christian church was under persecution.5 At this time, three central events affected the writing and compilation of the New Testament, which included the following: the spread of Christianity, the effect of the fall of Jerusalem on Christianity, and the obsessive focus on the destruction of the world (that never came).6 Therefore, this period was characterized by brutal conquests and social turmoil, which is evident in the apocalyptic tone of the writing in the books in the New Testament. In addition, speaking authoritatively on the authorship of the works is particularly difficult because these contributions were not written by eyewitnesses in Jesus’ ministry; â€Å"it has to be understood that in the ancient world it was quite common to attach important names to anonymous works, or to write in the name of some teacher or famous person from the past†.7 However, there is a higher level of certainty that these w riters were, in fact, known by Jesus directly, or known by men who were close to Jesus; for example, Peter, Matthew, and John were recognized as being among the original group of Jesus’ followers. Although the apostles were in close proximity to Jesus, there is a great range of diversity between the synoptic Gospels and the fourth Gospel, as well as between the Acts and letters because the Book â€Å"contains a variety of books, written in a variety of lengths and styles, and attributed to a variety of authors†¦ [coming] from diverse times and places.†8 In this regard, the vast majority of the literature spoke of and about Jesus Christ, but did so in a varied fashion that reflects different circumstances, concerns and purposes, and

Wednesday, November 20, 2019

Condense and rewrite Part IV (Four of Hume's Dialogues Concerning Essay

Condense and rewrite Part IV (Four of Hume's Dialogues Concerning Natural Religion as a conversation carried on in contemporary - Essay Example This is because the Deity can never match the ideas people have of him. As a result, those that have various opinions about the Deity are prone to facing grievous consequences. On the other hand, there are individuals that believe that the human mind is wide and diverse. However, most people ignore that and assign their abilities to another, which is the Deity. Therefore, the mind is an extension of the soul, which is made up of various attributes. Eventually, it makes people different in various ways due to the arrangement of the mind. This is the kind of conversation that takes place between Cleanthes, Philo and Demea as each takes a different stand. In summary, the conversation between Cleanthes, Philo and Demea depicts religious philosophies due to the different opinions they have about the Deity or God. Cleanthes: It is alarming to know that Demea does not believe the Deity looks like humanity. This is because she is religious and has been sincere to its cause. Truly, this Deity has super- powers and other aspects that cannot be compared to human beings. Consequently, the thoughts and notions human beings have about the Deity cannot be correct. This is because they cannot completely compare to the real nature of the deity. The Atheists believe that the beginning to everything is unintelligible and unknown. These religious have rejected the mind and its productions. As a result, they assign intelligible causes to the Deity or God. The people that explain about the simplicity of the Supreme Being are Mystical. Therefore, these people should be faced with consequences that are drawn from their ideas. This could mean that they have become Atheist without their knowledge. Moreover, the Supreme Being cannot be fully comprehended. As a result, the compliments or attributes given to Him are not a total match to the true Him. In my opinion, a mind without love, opinion, ideas, affections or sentiments cannot then be considered a mind. Demea: I am shocked at the fact that Cleanthes can reject my antagonists by giving those nicknames. What is more surprising is that Cleanthes is philosophical, but does not buy the ideology. Has he gotten to declamation instead of being reasonable? He seems not to understand that such a topic can be retorted easily. According to Cleanthes, human understanding and the mind is similar to that of the Deity. However, the soul of man is comprised of various faculties. These are the ideas, passion and sentiments. All these aspects are united into an individual to create the self. However, every individual is different from the other. This is because the ideas are placed in a different order as a person reasons. This means that the mind gives way to another arrangement. The Theists say that the Deity says the past, present and future. They also add that he is justice and mercy, love and hatred. Additionally, the Deity is fixed in a state considered perfect. Philo: I urge you Cleanthes to consider the argument you create. You could be the only Theist that is of a sound mind in the whole world. Eventually, you will be free to find yourself. However, if Atheists become idolaters then there will be nothing left of humanity. On the other hand, authorities and names swa y Cleanthes. This means that I need to be careful with the terms I use. The mind is divine and hence has unique ideologies, but arranged in different order. I tell you Cleanthes that those who thought of bread as a form of nourishment show their ignorance. In the same way, these philosophers came up with ideas on the Supreme Being. According to them, the mind became the reference to assign to the Deity. As a result, it is just another channel to highlight ignorance. It is also

Monday, November 18, 2019

Professors question Essay Example | Topics and Well Written Essays - 250 words

Professors question - Essay Example Both North East Mexico and corresponding South Texas benefit from the energy boom from Eagle Ford Shale (DeBuys, 2011). Abundant energy has resulted to massive investment in the North East Mexico. Moreover, expansion of oil and gas production within Northern Mexico has resulted in increase in employment opportunities. North East Mexico depends on Texas in developing its underlying natural resources. Thus, many investors are positioning themselves in the North East Mexico to capitalize on the economic boom of Eagle Ford Shale within South Texas (DeBuys, 2011). Investments such as Infrastructure to accommodate the expected development, skilled workforce to fill the prevailing jobs created, the environmental effect of the expanded drilling, safety couple with security have been initiated within North East Mexico. Eagle Ford’s scale and swift of advancement has resulted to robust and comprehensive measure of the Northeast Mexico economic impact. Economic effect entail prosperous on employments, revenue and expenditure within the area. In summation, surge within Eagle Ford Shale drilling has resulted to sharp gains within the economic activity across the region. Nevertheless, billions of dollars that massive energy companies are committing to expand infrastructure for delivering hydrocarbons to the Texas Gulf Coast depicts that Northeast Mexico can anticipate robust production and

Saturday, November 16, 2019

Marketing Analysis of Heathrow Airport

Marketing Analysis of Heathrow Airport Name: Jheanel Davidson AC 1.1 Discuss concepts of marketing for a relevant services industry Marketing, as a concept, implies the approach that is applied in order to transfer the products or services of an organization from just a concept to the customers. It is a process through which an organization communicates the features of its products and services and the brand message to the customers in order to create the demand for such product or service (Kotler, 2000). Marketing management, on the other hand, is considered as an approach that helps an organization in applying the resources of marketing in a disciplined way. The industry size influences the process of marketing management to a greater extent as a big industry will ensure more resources to be deployed for the process of marketing and the same will also help in regulating the process of marketing in the most favorable way. The present paper emphasizes upon understanding the way, the different elements of marketing will help in enhancing the marketing performance of Heathrow Airport (Winer, 2000). Research findings: 1. The marketing process involves a basic step, known as the market analysis. In this step, the market for a particular product or service is analyzed on the basis of the requirements of the customers and the demand for the particular product and service. 2. Customer satisfaction is one of the important elements of marketing. Marketing tactics are formulated in order to satisfy customer needs, in this regards, it is important to discuss providing value to the customer (Johnson and Gustafsson, 2000). 3. One of the important goals of marketing strategy is to create value for the product and communicate its benefits to the customers; this will lead to customer retention. Satisfied customers generally make further purchases. 4. Cost/benefit analysis and conducting an analysis of the efficiency of a marketing strategy is considered as an important step while framing a marketing plan for an organization. This is also considered as one of the essential elements of marketing (Johnson and Gustafsson, 2000). 5. The process of marketing is considered as a business philosophy. It is a business philosophy that focuses on understanding the needs of the customers and on the basis of the identification of the requirements. 6. Relationship marketing is another arm of marketing that emphasizes upon customer retention. This can also be considered as a part of the customer relationship management process (Egan and Harker, 2005). 7. Strategic marketing is considered to be a process that helps a business in disposing of its products or services in such a manner so that the objectives are achieved. Tactical marketing is a process that helps an organization to identify the most viable way to implement the marketing strategy in order to achieve the goals (Kerin, 2006). Discussion Marketing strategy is considered as essential for the survival and future development of every business. Heathrow Airport is one of the busiest airports in London, UK. Conducting market analysis would be regarded as a vital exercise for Heathrow Airport to frame appropriate marketing strategy. The concept of market analysis implies the initiatives taken to understand the requirements of the customers and their demand. In this new age of cut throat competition, conducting a market analysis would be highly beneficial for an organization to ensure its survival. The process of conducting the market analysis will help Heathrow Airport in understanding the growing needs of the customers, that the number of customers is increasing day by day and they have a tight schedule, hence, quality of service will play an essential role to fetch their needs (Ferrell and Hartline, 2005). Providing satisfactory and timely service to the growing traffic and passengers would be the duty of the Airport in order to hold its position. Heathrow Airport has analyzed the demands of the customers and as a result of that, it has formulated new strategies towards the runway and terminal expansion, constructing Heathrow railway hub, air track etc. Marketing strategy provides a huge benefit to different organizations to dispose of its products or services in such a way so that the customer requirements are satisfied. Heathrow Airport has formulated these strategies and communicated the same to the customers in order to provide them maximum satisfaction and strengthen the brand image of the Airport. Creation of value for the customers will be highly important for Heathrow Airport as the same would help the organization in retaining its image and increase the loyalty of the customers. Formulation of an effective marketing strategy would help Heathrow Airport to properly dispose the quality services to the customers that will create a value which is higher than the expectations of the customers, in this process the retention of the customer can be made possible. Tactical marketing would be equally essential for the airport, as the same will help the management in understanding the ways through which the marketing strategy will be implemented to get optimum results. Hence, it will also be paramount for Heathrow Airport to properly analyze the process of implementation and the financial viability of such marketing process. The management at Heathrow Airport is also required to focus on customer relationship management; this approach will help in retaining the customers and increasing their loyalty towards the airport. This can be done my constantly communicating with the customers and providing them quality services in a timely manner (Ferrell and Hartline, 2005). Conclusion An effective marketing strategy can bring incredible results towards the performance and profitability of Heathrow Airport. Through this process, the management will be able to understand the changing needs and demands of the customers and they will be able to track the right path to formulating effective policies and strategies to fulfill the needs of the passengers. Newer initiatives can be taken through the formulation of strategic marketing goals. The profitability of the Airport will enhance drastically through the process of implementing tactical marketing because the same will help the management in providing the ways through which the strategies can be implemented in the most profitable way. The process of marketing will pave news ways towards achieving the organizational objectives; on the other hand, this approach will help in bringing new customers and retaining the existing ones. An effective marketing policy will provide the required support to the management to take the necessary steps that will help in enhancing the competitive power of the airport and its market image. The Heathrow airport is one of the busiest airports in the UK and through formulating new policies to strengthen their services towards fulfilling customer requirements and creating value for them it will be able to increase customer loyalty. The policy of customer relationship management will also help the management in retaining the customers and enhancing the market image of the airport. In this way, the overall value of the organization will also improve. AC1. 2 Assess the impact of the marketing environment on the industry The industry is considered as a combination of different organizations, who jointly conducts certain operations for the purpose of producing goods to be sold and the production process is generally carried on in a factory or similar undertaking. The market is considered as a place, where a number of people gather regularly for the purchase and sale of commodities and services (Kotler and Armstrong, 2012). The hospitality industry in the UK is one of the big industries that contribute towards the GDP of UK substantially. There are different segments of the hospitality industry and each of them focuses on the provision of efficient customer services, as the same is considered as the backbone of the hospitality industry. The travel and tourism segment includes tour operators, airlines, travel and tourism organizations, airports etc. The market environment comprises of two different parts, namely micro and macro environment (Kotler and Armstrong, 2012). Findings The findings of the research conducted for the purpose of assessing the impact of the marketing environment on the industry have been provided below: 1. The micro-environment of an organization comprises of the stakeholders. Stakeholders are regarded as the persons or organizations that have an interest in the performance of an organization and its development. The stakeholders have the ability to influence the operations of an organization. There different types of stakeholders, such as the customers, the requirements of the customers influence the operations and strategies of a business, the owners are internal stakeholders, who seek higher return for their investments. Financiers are lenders who are interested in the profitability and stability of an organization for the security of the funds lent. Competitors formulate various strategies that an organization follows in order to maintain its competitive strength. The society is also an evaluator of an organization, effective measures are taken by an organization towards social development and environmental protection will enhance its market image (Mooradian et al., 2012). 2. Macro environment is regarded as the external environment surrounding an organization, it consists of different external factors which are uncontrollable, such as political factors, which are considered as the policies framed by the government, ecological factors, which are considered as the environmental factors, such as environmental protection, preserving natural resources etc., technological resources, these are the improved technological devices and the up-gradation in technology that helps an organization in improving its overall performance, economical factors, these are the economic factors such as, inflation, change in interest rates, recession etc. that can influence the financial performance of an organization, social and legal factors, these can be considered as the change in the behaviour of the customers, change in the attitude of the customers, new laws introduced by the government that may affect the industry (Kerin and Peterson, 2001). 3. There are various tools that can be used for conducting an analysis of the marketing environment of an organization. The internal environment can be analyzed by using the SWOT model. It is considered as a tool that has four different heads, strengths, weaknesses, opportunities and threats and it helps in analysing the mentioned factors relating to an organization. On the other hand, the external environment can also be analyzed by the utilization of certain tools such as PEST analysis and Porters Five Forces model. PEST analysis helps in analysing four main external factors such as political, economic, social and technological factors and Porters model helps in understanding the competitive environment of an organization such as the threat of rivals, bargaining power of the buyer and suppliers and threat of substitutes (McKinney, 2003). Discussion Heathrow Airport pertains to the travel and tourism segment of the hospitality industry and it is regarded as one of the most important airports in the UK. It is regarded as highly essential for the management of Heathrow Airport to analyze the impact of the marketing environment upon the organization and the industry as well. It will be considered as highly beneficial for the management to conduct a stakeholder analysis in order to understand the requirements of the internal as well as the external stakeholders of the organization, such as the customers, suppliers, financiers, owners etc. and to understand their power to influence the operations of the Airport (Hiam and Rastelli, 2007). On the other hand the external marketing factors will also be essential for the management to analyse, as they are uncontrollable and the Airport is required to adopt the changes that are taking place in the external environment such as changes in aviation law, changes in interest rates and inflation that will affect the pricing, how to facilitate sustainable development, the modern technologies that can be used for improving the operations of the Airport and to provide better customer service etc. The PEST analysis will help the management at Heathrow Airport to understand the changes taking place in the political, economic, social and technological factors. The SWOT model will help the management in analysing the internal factors, the internal factors such as the strengths and weaknesses will help the management in utilizing the strengths to provide better customer service, while the weaknesses are required to be minimized to maintain the image of the airport. Similarly, the opportunities and threats should also be considered, as the opportunities will help the management to understand the areas where the business can make further developments, while the threats can hamper the business performance. The competitive factors will drive the competitive environment and the same sh ould be considered by the management in order to maintain the competitive strength of the Airport. These factors include the bargaining power of the customers, the bargaining power of the suppliers of services and technology, the threat of new competitors and the threat of substitutions (Cravens, 1982). Conclusion Analyzing the market environment will be highly beneficial for Heathrow Airport as the same would help it in understanding the changes that are taking place in the internal and external environmental factors. The management will be able to control the internal factors to improve the performance of the Airport, while the external factors are uncontrollable, hence, an analysis of the external factors will help in adopting such changes in order to maintain the competitive strength. For this purpose, it is highly recommended for the management of Heathrow Airport to utilize the tools such as PEST analysis, SWOT analysis, and Porters model. AC 1.3 Evaluate the relevance of consumer markets in the industry Consumer markets are considered as those markets, where the purchase and sale of goods and services are done, which are meant for the general consumers only (Hassan and Kaynak, 1994). The consumer markets include consumer culture that implies the sociological and psychological influences made upon the buying behavior of the customers. There are various factors that can potentially influence the buying behavior of the customers such as, marketing, quality of service, price etc. It has been found in various studies that the objectives of an organization can be achieved by creating a balance between customer and competitor orientation. Moreover, creating value to the customers will also influence their buying behavior to a greater extent and the same will also help in retaining loyal customers (Alessandra, 2007). Findings The findings of the research have been provided below: 1. It has been found that the hospitality industry is highly dependent on the behavior and attitude of the customers. The customers play an important role in the hospitality industry as they decide the development and sustainability of a hospitality organization in the long run. The customer behavior is considered as one of the important factors that the industry players considers while framing new policies. The requirements of the customers are considered as a major factor that is taken into account, while, formulating the marketing policy of an organization (Kessler, 1996). The quality of services provided to the customers and the value created for them is considered as a driving factor that can retain the customers and ensure the long-term stability of an organization in the hospitality industry. This will also affect the profitability and enhance the revenue-generating capacity of the organization. 2. Customer culture is considered as the behavior of the customers that includes social status values and activities of the customers that influences their buying behavior. The customer culture influences the patter of consumption of the customers. The social status of the customers influences their pattern of consumption, such as a high-end customer will go for having luxurious goods, which are offered at high-end prices (Basch, 2002). The theory of consumer culture entirely focuses upon the psychological and sociological factors that influence the buying behavior of the customers. It is regarded as a branch of marketing philosophy that projects the psychological effects created by the buying behavior of the customers and different organizations follow this theory in order to market a particular product or service to the potential customers. This is done by clearly projecting and communicating the features of a particular product or service and how the same is going to affect the li festyle of the potential customers. 3. The hospitality industry highly emphasizes the quality of services provided to the customers and their pricing. The sole objective behind this initiative is to create value to the customers and satisfy their needs. Customer satisfaction and loyalty is a key for success to the participants of the hospitality industry. The participants of the industry always engage in the formulation of new strategies by considering the changing demands of the customers in order to meet them. This will help in achieving huge marketing success. Moreover, customer loyalty will help in enhancing the sustainability of an organization and for that purpose, it will be essential for an organization to create value for the customers and the same can be done by providing services that will meet or exceed the expectations of the customers. This process will help in retaining customers (Lowenstein, 1997). 4. Maintenance of long term relationships with the customers has become highly important in almost every industry. The hospitality segment, particularly, has put increased emphasis towards formulating effective strategy towards customer relationship management (Anderson and Kerr, 2002). The industry participants have taken different steps towards maintaining customer relationships such as loyalty programs, maintenance of customer databases to send them promotional emails, collecting feedbacks from the customers etc. Discussion The sustainability and development of Heathrow Airport can be highly influenced by the consumer markets. Analyzing the consumer culture and preparing the marketing strategy to properly target the customers and communicating the features of the service provided will help the management in enhancing the profitability of the organization. Selecting separate marketing strategy for separate customers with different status and requirements will help the organization in attracting more customers and revenues. In this way, the airport will be able to generate demand for its services (Sheth et al., 1999). Analyzing the customer behavior and requirements will be highly beneficial for Heathrow Airport. For instance, the number of passengers is increasing gradually; this will affect the popularity of the airport due to limited facilities. Hence, the Airport should focus upon expansion of its runways and other facilities to properly accommodate the passengers, the customers have busy schedules an d they require timely services and hence, the management should emphasize upon the provision of timely services to influence the buying behavior of the customers. Customer satisfaction is an important part and the same will influence the management at Heathrow Airport to provide quality services at a reasonable price, as the same will satisfy the customers and create value for them. Customer retention and loyalty is highly paramount for the hospitality industry as the same will decide the long-term survival of the firms operating in it. The same is also applicable for Heathrow Airport. This will encourage the management to form new strategies towards customer relationship management (Sheth et al., 1999). Conclusion Customer market can be regarded as one of the important factors that, the management at Heathrow Airport must take into account. Understanding the behavior of the customers would help the same in formulating an effective marketing strategy that would help in creating demand for the services provided by the airport and to maintain its profitability and sustainability. It is recommended for Heathrow Airport to put more emphasis upon analysing the social and psychological factors that influence the buying behavior of the passengers and also to create a strong marketing strategy to attract the customers. Customer relationship management will also be beneficial for the airport, and formulate a strategy in this regards would help the management to retain the customers and create a strong market position. AC 1.4 Discuss the rationale for developing different market segments The concept of market segment has a higher relevance in regards to marketing. A market segment is considered as an association of customers, where the attitude and behavior of all the customers in such association are identical. Market segments are prepared to simplify the process of marketing strategy and strengthen the same (Kruger, 2011). Different market segments have different characteristics and separate marketing strategy is prepared for each of them. The market segments are utilized by different organizations in the hospitality industry to conduct the process of target marketing. The market segment can be done on the basis of four different characteristics, namely geographical segmentation, demographic segmentation, behavioral and psychographic segmentation. Market segments help in enhancing the performance of marketing efforts made by an organization because in this way they can target separate groups of customers and market the products or services as per their needs (McDon ald and Dunbar, 2004). Findings 1. Market segmentation is the process of segmenting the market into different parts in order to target different groups of customers for the purpose of product or service marketing. Market segmentation is beneficial for an organization because it helps in understanding the customer needs and formulating an appropriate marketing strategy for different types of customers (Kruger, 2011). The process of market segmentation helps in creating the demand for a particular product or service for different customers in a systematic way and in this way it helps in enhancing the profitability of a business. It helps in enhancing sales levels and hence supports business growth (Wedel and Kamakura, 2000). The research has highlighted another two strategies of marketing, which are targeting and positioning. 2.Targeting is considered as a process of targeting the potential customers for a particular product or service and formulate the marketing process in such a way that will help in satisfying their demands, this process also helps in enhancing the effect of marketing strategy and increases profitability with sales. 3. Positioning is another strategy of marketing, which is highly relevant to the hospitality industry (Pinson et al., 1996). Position refers to the position that a brand has acquired in the consumer market. The strategy of positioning helps in creating a distinct image for the products of a particular brand and helps in differentiating the products or services from the competitors. This process is essential as it helps in creating a unique brand image and helps the customers to identify the products of a particular brand easily (Hooley and Saunders, 1993). 4. There are four main ways of market segmentation. Geographical segmentation, this is the way of segmenting the market as per geographical regions. Demographic segmentation, it a type of segmentation that helps in segmenting a market as per the demographic features of the customers such as, age, income etc. Behavioral segmentation is considered as a type of segmentation that considers the behavior and attitude of the customers to create different segments. Lastly, the psychographic segmentation is considered as a type of market segmentation that helps in segmenting the market of a product or service as per the lifestyle of the customers. Discussion It will be favorable for the management at Heathrow Airport to formulate different market segments in order to get better outcomes of the marketing strategy formulated by the same. This approach will help in simplifying the marketing process of the organization and this process will also help the management at the Airport to divide the market into smaller groups and formulate an appropriate strategy for each of them. This process will ease the efforts of the marketing team and enhance the feasibility of the marketing process. Considering the psychographic segmentation, if the management formulates separate advertising message for the high-end as well as low-end passengers and properly demonstrate the facilities that are offered to them, then it will become easier to create a huge market demand for the services among the targeted segments (Sheehan, 2011). The strategy of segmentation and positioning will also help in creating a distinct image for the airport in the minds of the custom ers and the same will also help in enhancing the market strength and competitive edge of the airport. Targeting will be beneficial for the management as this process will help in selecting the potential customers, who the services should be marketed. This will increase sales and profitability substantially (Sheehan, 2011). Conclusion To conclude, it must be said that market segmentation is an important part of the marketing strategy for any business. Heathrow Airport must segment its market in different types in order frame a separate policy of marketing for each segment. A single marketing policy may not be effective for every kind of customers; hence, market segmentation is highly expected for the airport. In this regards, it is recommended for the airport to put additional emphasis on target market because this process will help the management in identifying different types of passengers and their needs, this process will help in creating market segments and along with it market positioning should also be taken into account, as the same will help in competitive edge to the airport as compared to the other renowned airports in Europe.

Wednesday, November 13, 2019

Justice In Orestes :: The Oresteia Equality Justice Essays

Justice in Orestes Aeschylus is primarily concerned with the nature of justice. In the trilogy The Oresteia, the Akhaians evolve from an older, more primitive autocratic form of justice, to a new concept of civil justice devised by Athena. He confronts the contrast between the old and new orders, the lives of the members of the House of Atreus, and the serious moral questions that Orestes' crime presents. The case against Orestes is strong. The son admits to striking down his mother, in violation of the sacred tenant of kinship. "But I came back, my years of exile weathered—killed the one who bore me, I won't deny it, killed her in revenge." (Eumenides lines 476-478) This shows that Orestes was fully aware of the act he was committing, that he willfully committed it, and that he must suffer for it. The bond between mother and child was broken when Orestes murdered Clytaemnestra. Marriage, arguably, is a tenant of Zeus and the Olympians. In the old order of things, family is by blood only. A husband and wife have no blood relation, yet the son is of the same blood as his parents. The Furies right to vengeance cannot be dismissed. Clytaemnestra is one who upheld the laws of the Furies. Agamemnon's murder of Iphegenia at Aulis was pure outrage. "Yes he had the heart to sacrifice his daughter , to bless the war†¦" (Agamemnon lines 222-223) Agamemnon killed his own blood relation in order to sail for Troy. This too, is a terrible crime, seemingly of the same weight as Orestes' act. Clytaemnestra believed she was justified in avenging her daughter, because her husband violated a sacred tenant of the old gods. "Here is Agamemnon, my husband made a corpse by this right hand—a masterpiece of justice. Done is done." (Agamemnon lines 1429-1431) This shows a clear morality behind Clytaemnestra's motives. She appears to have justification for her actions. The curse on the House of Atreus is fulfilled. In the last lines of Agamemnon the chorus foreshadows Orestes' return. Clytaemnestra responds by saying to her new husband, "We will set the house in order once for all." (Agamemnon lines 1708) The chorus's purpose for suggesting Orestes's return is to show that the house is not yet cleansed of the curse.. Like his mother, Orestes possesses what he believes to be a just motive for revenge. Unlike his mother, however, Orestes has reservations about killing. He does not wish to strike down his mother, but realises that he must. The defense of Orestes is rooted in the fact that Apollo ordered him to do so.

Monday, November 11, 2019

Compare the Ways in Which Larkin and Abse Write About Settings in Their Poems. Essay

Compare the ways in which Larkin and Abse write about settings in their poems. In your response you must include detailed critical discussion of at least two of Larkin’s poems. In ‘Mr Bleaney’ Larkin explores the setting of an old house, still ever present with the spirit and legacy of its last occupant. Setting is presented as impressionable on its inhabitant, restricting and institutionalising their lives. Similarly, Abse’s poem ‘Leaving Cardiff’ also displays themes regarding setting giving you an identity, which is defined by one place, leaving the persona institutionalised. Regarding setting, another of Larkin’s poems ‘The Whitsun Weddings’ also supports the theme of settings being very impressionable. However, like ‘Leaving Cardiff’, this particular poem hints at settings also contributing to a disappointing, anticlimactic and overrated journey. In ‘Mr Bleaney’ Larkin presents setting as an extremely reclusive place which has an everlasting and overpowering effect on the persona, making him very agoraphobic. The repetitive and constant ‘ABAB’ rhyme scheme throughout this poem hints at the continual and dull life the persona leads, being forced to live a constant, boring life sculpted by Mr Bleaney’s previous existence. The lexis ‘stayed’ also reiterates the lack of ambition the persona feels towards being any different to Mr Bleaney. The previous occupant Mr Bleaney relied on his house ‘the whole time’, and the persona is starting to behave similarly. The end of the poem ‘I don’t know.’, ending with a caesura displaying irony, is a powerful ending which is the personas way of justifying superiority or difference, and the irony that he is actually like Mr Bleaney, a reclusive and restrictive man. The metaphorical use of pathetic fallacy ‘frig id wind’ is hinting at the outside world trying to torpon the previous occupant to come outside more frequently, but due to his contentment with confinement, he chose never to. ‘That how we live measures our own nature’ is showing how home sculpts you to how you are and your life is evaluated based on your home. Therefore, the previous occupant Mr Bleaney is leaving an everlasting impression on his home, rubbing of onto the way the persona lives his life. In addition, the lexis ‘home’ is used when describing this particular setting. On the whole, this prison like venue is  quite the opposite of a homely environment and the irony is that evidently the setting in this poem is more like a ‘hired box’, hinting at a coffin like atmosphere created within the ‘home’. On the whole, the setting in this poem is not described very positively, and the persona should definitely not be happy within the confinement of an everlasting, dominant presence overshadowing the joy of life through obsession with imprisonment. Similarly, Abse’s poem ‘Leaving Cardiff’ also hints at setting being accountable for your identity. ‘Can I be the same man twice’ is a prime example of setting, in this poem Cardiff, defying your distinctiveness. The persona within this poem is reflecting on how Cardiff once distinctively defined who he was, and now he is leaving, he will never be the same person that Cardiff once moulded him into. To show the persona and the setting are strongly linked with a bond, the metaphorical usage of pathetic fallacy ‘knots of water flow’ is hinting at the emotional response that Cardiff has on the persona, linking them together strongly and showing how dominant setting is in his life. In addition, the materialistic use of ‘now the funnels negations blow’ shows how Cardiff was dominant in every aspect of the personas life. Due to funnels blowing out rings of smoke, they are metaphorically signifying the repetitious and vicious circles the persona will face in always being linked to Cardiff, bringing him back to where he started. Also, the rings of smoke signify the emptiness within his life, and how once he leaves Cardiff a segment of his identity will be left behind. Alternatively, setting in Larkin’s ‘The Whitsun Weddings’ is predominantly described through a journey on a train, contributing to the disappointing and overrated impression of setting. Although Larkin claims there was nothing of himself in this poem, his biographer maintains there was everything of the poet in this poem, critiquing the homogeneity of life. In one sense, the persona is experiencing a stereotypical journey within the setting of a train, on looking on the ‘houses’ and ‘streets’ surrounding him. However, in another sense the persona is looking at the mass production of newlyweds during ‘The Whitsun Weddings’, a religious festival, unprepared for their hopeful and artificial journey ahead. Phillip Larkin is very critical of marriage, believing too much credence is put on it and the  reality is that it will not last. ‘A slow and stopping curve southwards’. This is hinting at the reality of life going downhill after marriage, and the expected journey will not succeed. In regards to setting, the setting of a train is extremely significant. As the newlyweds pile on the train polluting true love, the train is symbolically signifying the deteriorative journey that will take place in their love lives. Generally, this poem is very negative towards the journey that married couples will face, symbolical of the setting of a train. However, the slight break of the ABABCDECDE’ rhyme scheme when ‘grass’ and ‘cars’ rhyme is to show a slight blip of happiness in marriage, in contrast to sorrow. This is because Larkin wanted to show how this is only his opinion on the journey of marriage. Also, the breaking of the rhyme scheme could symbolically show how in fact in later life the couples may separate and evidently their marriage could break down. The setting of a train is to also show the normalisation and journey of a marriage. Abse’s ‘Leaving Cardiff’ also uses journey to contribute to the setting, just like Larkin does. The journey that the persona is facing in this poem is that he is leaving Cardiff for good. ‘Upload and move on’. This particular metaphor is showing how the persona is leaving the setting of Cardiff, but will never forget the journey he has been on whilst he is there, and evidently the Journey he will face in the future.

Saturday, November 9, 2019

Scarface (The Movie) essays

Scarface (The Movie) essays Stars: Al Picino, Steven Bauer, Michelle Pfeiffer, Mary Elizabeth Mastrantonio, Robert Loggia Al Pacino gives an unforgettable performance as Tony Montana, one of the most ruthless gangsters ever portrayed on film. Scarface follows the violent career of a small-time Cuban gangster who guns his way to the top of Miami's cocaine empire. It follows his rise to criminal wealth and thousands of immigrants arriving in Florida in the 1980s. Pacino, whose intelligence, guts, and ambition help him rise to the top of a criminal world but his paranoia and over protective desire to protect his kid sister, played by Mary Elizabeth Mastrantonio, prove to be his reasons for falling to the bottom, leading to his eventual murder. The films brutal violence and lack of positive characters still make it controversial and disliked by certain critics, especially make in the early 1980s when movies of such violence were rare. Michelle Pfeiffer plays Tonys coke-addicted trophy wife, and Steven Bauer is his concerned friend. F. Murray Abraham, Robert Loggia, and Paul Shenar are some of Tonys sl eazy business partners and potential killers. This movie shows the decade's drug of choice, and is very much a film of the 1980s in its portrayal of unstoppable ego-centrism. Genre of the Movie: Drama and Crime/Gangster Special Cinematic Techniques: I thought there were many well used cinematic techniques. A couple of the things that I noticed were how well the camera angles caught the action. There were plenty of fighting scenes in Scarface and I thought they captured them very well. The special effects were very good, especially for a movie in the early 1980s. I think that this movie was very well done from all aspects. Scarface magnificently captured the gruesome ...